What age group does Maurices target? Founded in 1931 by Maurice Labovitz, Maurices is an American women’s apparel retailer based in Duluth, Minnesota. The chain targets women aged 25-45 with value apparel and accessories through a network of c. 900 stores across the U.S. and Canada, and its website maurices.com.
Does Maurices have a sister store? maurices is a subsidiary of ascena retail group, which makes us part of the largest women’s specialty retail chain in the world. Our sister brands include dressbarn, Justice, Lane Bryant, Catherines, Ann Taylor, LOFT, and Lou & Grey.
How many Maurices locations are there? 891 maurices Stores in North America.
What did Maurices used to be called? Maurice was “Morris” until he decided in his teen years to adopt a more French-sounding name. By 15, he already had worked years in his father’s business and was doing advertising copy for the store, which later became the Fair Store. A 1926 fire, followed by a 1927 bankruptcy, devastated the family.